Inner-City Arts: Not just child’s play

Inner-City Arts is widely regarded as one of the nation’s most effective arts education providers. In order to increase visibility, ICA asked KBDA to evaluate all aspects of its branding. After conducting in-depth research, KBDA delivered a road map for key communication tools, as well as a platform of new messaging, and a new  “look and feel.”

KBDA's Z-fold identity launch announcement complements the bold, architectural lettering that ICA adopted as a word mark. (Lettering courtesy of Ph.D.)
KBDA's Z-fold identity launch announcement complements the bold, architectural lettering that ICA adopted as a word mark. (Lettering courtesy of Ph.D.)
A new website was written and designed from the ground up.
A new website was written and designed from the ground up.
KBDA designed a print piece using photography of Inner-City Arts students for the organization's end-of-year appeal to donors.
KBDA designed a print piece using photography of Inner-City Arts students for the organization's end-of-year appeal to donors.
This fundraising piece focuses on arts education's positive impact on young people in ICA's community.
This fundraising piece focuses on arts education's positive impact on young people in ICA's community.
A suite of branded materials included invitations, brochures, and electronic templates for on-going use.
A suite of branded materials included invitations, brochures, and electronic templates for on-going use.

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