KCRW is more than just a radio station

KCRW has long been considered one of the flagship public radio stations in the U.S., but it is now a new media powerhouse, producing critically acclaimed events and an ever-expanding web presence that garners audiences from around the globe. KBDA was asked to help KCRW articulate the messaging platform and design the materials for its first-ever capital fundraising campaign. “Not just a radio station” is the cornerstone concept for a campaign designed to help ensure the future of public media.

KBDA designed this campaign case statement so the back section (focused on campaign specifics) pages were wider than the front section, for quick differentiation and ease of reference.
KBDA designed this campaign case statement so the back section (focused on campaign specifics) pages were wider than the front section, for quick differentiation and ease of reference.
Bold statements frame each section of the case statement.
Bold statements frame each section of the case statement.
This piece takes advantage of KCRW's impressive photo library of people who have recorded shows in-studio over the years.
This piece takes advantage of KCRW's impressive photo library of people who have recorded shows in-studio over the years.
The front section of the book focuses on makers, thinkers and performers who have passed through KCRW's doors, highlighting the dynamic range of voices that KCRW adds to every conversation.
The front section of the book focuses on makers, thinkers and performers who have passed through KCRW's doors, highlighting the dynamic range of voices that KCRW adds to every conversation.
The back section of the book drills down to concrete details about where and how funds will be used.
The back section of the book drills down to concrete details about where and how funds will be used.
Infographics help to convey KCRW's extensive reach.
Infographics help to convey KCRW's extensive reach.
KBDA worked closely with KCRW to craft the messaging that drives this capital campaign.
KBDA worked closely with KCRW to craft the messaging that drives this capital campaign.

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