MetWest: Go big, go bold, stand out from the crowd
KBDA created a new brand for MetWest that streamlined the firm’s name and gave its graphics a bold, proprietary look. One goal was to make the financial data more accessible. Equally important was to reflect the firm’s culture with engaging writing and a day-in-the-life approach to photography. The project was recognized by Rebrand 100, which annually honors the top 100 rebranding projects worldwide.