The Skirball: 4,000 years of history and a vibrant future
When the Skirball Cultural Center broke ground for its new campus, KBDA was hired to create an identity that would encompass a museum, a conference center and diverse cultural programming. KBDA conducted in-depth research to measure public perception and identify areas of opportunity. KBDA provided recommendations for positioning, as well as a new look and feel. The new identity and positioning was key to gaining funding and building audiences.