Wildwood School: growing 21st-century learners

While it’s a nationally respected model of progressive education, this K-12 school faced competition in a saturated market. KBDA conducted market research and helped develop new messaging and a communications plan. In addition, KBDA created a new identity, a cohesive literature system and a website to help parents frame the key questions to ask about what will help their children thrive in an increasingly complex world.

The updated identity honors the legacy of the School's original tree logo.
The updated identity honors the legacy of the School's original tree logo.
KBDA redesigned the School's website to accommodate a wealth of information, with a streamlined tranlsation for mobile viewing.
KBDA redesigned the School's website to accommodate a wealth of information, with a streamlined tranlsation for mobile viewing.
Community profiles on the redesigned website use photography and infographic elements to convey the diversity of the Wildwood experience.
Community profiles on the redesigned website use photography and infographic elements to convey the diversity of the Wildwood experience.
Wildwood uses a modular suite of marketing materials to customize communication with its various internal and external audiences.
Wildwood uses a modular suite of marketing materials to customize communication with its various internal and external audiences.
KBDA worked with Wildwood to develop a thoughtful introductory piece for the view book set, reminiscent of a photo essay about the world in which today's thinkers live.
KBDA worked with Wildwood to develop a thoughtful introductory piece for the view book set, reminiscent of a photo essay about the world in which today's thinkers live.
Compelling profiles of students, alum, faculty and family members add depth and personality to Wildwood's marketing materials.
Compelling profiles of students, alum, faculty and family members add depth and personality to Wildwood's marketing materials.
Portraits of Wildwood community members are a key element of the School's visual brand language.
Portraits of Wildwood community members are a key element of the School's visual brand language.
KBDA has also collaborated with Wildwood on various fundraising efforts, including the
KBDA has also collaborated with Wildwood on various fundraising efforts, including the "Wildwood Now" campaign to renovate the upper and elementary campuses.

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