KCRW has long been considered one of the flagship public radio stations in the U.S., but it is now a new media powerhouse, producing critically acclaimed events and an ever-expanding web presence that garners audiences from around the globe. KBDA was asked to help KCRW articulate the messaging platform and design the materials for its first-ever capital fundraising campaign. “Not just a radio station” is the cornerstone concept for a campaign designed to help ensure the future of public media.