Cultivating Nike’s relationship with its investors
Nike hired KBDA to design a microsite targeted to investors. KBDA created this online presence to extend the brand promise so evident in Nike’s retail marketing in order to inspire confidence in the company’s financial prospects overall.
![The information architecture of the investor microsite needed to be compatible with Nike’s corporate site.](https://kbda.com/wp-content/uploads/2013/10/Nike_01.jpg)
![KBDA used evocative motion graphics as a dynamic entry point to the site.](https://kbda.com/wp-content/uploads/2013/10/Nike_02.jpg)