Rekindling the flame at
Hotchkis & Wiley Asset Management

After 30 years, capital management firm Hotchkis & Wiley needed an update for its visual identity. KBDA worked closely with the management team to refresh the brand positioning and key messages. Based on this foundational work, KBDA updated the brand identity and corresponding suite of print and online materials.

In celebration of 30 years, H&W asked KBDA to do a complete brand refresh for all of its materials. We did a complete logo refresh, invoking the legacy in the original flame motif.
In celebration of 30 years, H&W asked KBDA to do a complete brand refresh for all of its materials. We did a complete logo refresh, invoking the legacy in the original flame motif.
A new ground-up website was designed and written.
A new ground-up website was designed and written.
Based on upfront user testing, website functionality was completely re-conceived to meet customer needs.
Based on upfront user testing, website functionality was completely re-conceived to meet customer needs.

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