First Quadrant finds its visual voice
First Quadrant hired KBDA to rebrand the firm in order to take advantage of opportunities in the marketplace. Working with a respected financial services research firm to gauge existing and potential audiences, KBDA developed a messaging platform, and then created a new mark and visual language based on the new positioning. Honored by Rebrand 100, this project was recognized by this highly respected global competition for the world’s top rebranding projects.
![A bold and clean word mark reinforces the name.](https://kbda.com/wp-content/uploads/2013/10/FQ_01.jpg)
![A carefully crafted launch announcement introduces the new identity.](https://kbda.com/wp-content/uploads/2013/10/FQ_02.jpg)
![The suite of business papers and templates allows the in-house team to create professional packets and presentations.](https://kbda.com/wp-content/uploads/2013/10/FQ_03.jpg)
![A new website was designed, written and launched to allow the firm to introduce itself and meet existing client needs.](https://kbda.com/wp-content/uploads/2013/10/FQ_04.jpg)
![A suite of editoral-style illustrations was commissioned to convey key messages.](https://kbda.com/wp-content/uploads/2013/10/FQ_05.jpg)