SouthWest Water: Channeling diverse assets with a singular focus
SouthWest provides water services to more than 2 million people across the U.S. The parent company had acquired many regional companies over time, so subsidiaries operated under different names and branding was implemented inconsistently (if at all). Management understood smart branding could help unite the diverse branches and create efficiencies. Market research with internal and external stakeholders informed a unified new brand.