First Quadrant finds its visual voice

First Quadrant hired KBDA to rebrand the firm in order to take advantage of opportunities in the marketplace. Working with a respected financial services research firm to gauge existing and potential audiences, KBDA developed a messaging platform, and then created a new mark and visual language based on the new positioning. Honored by Rebrand 100, this project was recognized by this highly respected global competition for the world’s top rebranding projects.

A bold and clean word mark reinforces the name.
A bold and clean word mark reinforces the name.
A carefully crafted launch announcement introduces the new identity.
A carefully crafted launch announcement introduces the new identity.
The suite of business papers and templates allows the in-house team to create professional packets and presentations.
The suite of business papers and templates allows the in-house team to create professional packets and presentations.
A new website was designed, written and launched to allow the firm to introduce itself and meet existing client needs.
A new website was designed, written and launched to allow the firm to introduce itself and meet existing client needs.
A suite of editoral-style illustrations was commissioned to convey key messages.
A suite of editoral-style illustrations was commissioned to convey key messages.

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