Wildwood School: growing 21st-century learners
While it’s a nationally respected model of progressive education, this K-12 school faced competition in a saturated market. KBDA conducted market research and helped develop new messaging and a communications plan. In addition, KBDA created a new identity, a cohesive literature system and a website to help parents frame the key questions to ask about what will help their children thrive in an increasingly complex world.
![The updated identity honors the legacy of the School's original tree logo.](https://kbda.com/wp-content/uploads/2013/10/Wildwood_01.jpg)
![KBDA redesigned the School's website to accommodate a wealth of information, with a streamlined translation for mobile viewing.](https://kbda.com/wp-content/uploads/2015/01/Wildwood_12.jpg)
![Community profiles on the redesigned website use photography and infographic elements to convey the diversity of the Wildwood experience.](https://kbda.com/wp-content/uploads/2015/03/Wildwood_13a.jpg)
![Wildwood uses a modular suite of marketing materials to customize communication with its various internal and external audiences.](https://kbda.com/wp-content/uploads/2013/10/Wildwood_04.jpg)
![KBDA worked with Wildwood to develop a thoughtful introductory piece for the view book set, reminiscent of a photo essay about the world in which today's thinkers live.](https://kbda.com/wp-content/uploads/2013/10/Wildwood_05.jpg)
![KBDA worked with Wildwood to develop a thoughtful introductory piece for the view book set, reminiscent of a photo essay about the world in which today's thinkers live.](https://kbda.com/wp-content/uploads/2013/10/Wildwood_06.jpg)
![Portraits of Wildwood community members are a key element of the School's visual brand language.](https://kbda.com/wp-content/uploads/2013/10/Wildwood_08.jpg)
![](https://kbda.com/wp-content/uploads/2013/10/Wildwood_09.jpg)
![](https://kbda.com/wp-content/uploads/2013/10/Wildwood_11.jpg)