Camino Nuevo: graduating to a new look & feel
Bilingual workshops with key stakeholders distilled key concepts to inform a new brand identity for this high-performance charter academy in L.A.’s inner city. The color palette speaks to the warmth of the organizational culture. The mark embodies metaphors that were key for stakeholders, with a look that conveys the high standards expected from the students.
![The brand architecture includes logo lockups for all of the different campuses that make up the Academy.](https://kbda.com/wp-content/uploads/2013/12/CNCA_02.jpg)
![](https://kbda.com/wp-content/uploads/2013/10/CNCA_05.jpg)
![Branding each of the inner-city campuses in a unified way was a key need.](https://kbda.com/wp-content/uploads/2013/12/CNCA_03.jpg)
![The identity needed to be something that would appeal to funders, as well as something students would call their own!](https://kbda.com/wp-content/uploads/2013/12/CNCA_04.jpg)
![KBDA also created a special edition of the identity mark in honor of a special milestone for the Academy.](https://kbda.com/wp-content/uploads/2013/10/CNCA_07.png)