Camino Nuevo: graduating to a new look & feel

Bilingual workshops with key stakeholders distilled key concepts to inform a new brand identity for this high-performance charter academy in L.A.’s inner city. The color palette speaks to the warmth of the organizational culture. The mark embodies metaphors that were key for stakeholders, with a look that conveys the high standards expected from the students.

 

The brand architecture includes logo lockups for all of the different campuses that make up the Academy.
The brand architecture includes logo lockups for all of the different campuses that make up the Academy.
Branding each of the inner-city campuses in a unified way was a key need.
Branding each of the inner-city campuses in a unified way was a key need.
The identity needed to be something that would appeal to funders, as well as something students would call their own!
The identity needed to be something that would appeal to funders, as well as something students would call their own!
KBDA also created a special edition of the identity mark in honor of a special milestone for the Academy.
KBDA also created a special edition of the identity mark in honor of a special milestone for the Academy.

See More Projects Like This...