MLK, Jr. Community Hospital

As part of MLK, Jr. Community Hospital’s mission to become a national model for accessible, collaborative, comprehensive, and culturally sensitive healthcare, KBDA helped the organization develop a brand platform and new identity to signal the positive changes planned with the new hospital. KBDA conducted in-depth research and user intercepts to design a brand that resonated with core audiences’ expressed desire for community and quality care.

Prior to the hospital's official opening, the redesigned website focused on the people behind MLKCH to establish a warm, personal online presence.
Prior to the hospital's official opening, the redesigned website focused on the people behind MLKCH to establish a warm, personal online presence.
KBDA developed a communications style guide to help MLKCH's internal team/partners ensure consistency of messaging and tone throughout all branded materials.
KBDA developed a communications style guide to help MLKCH's internal team/partners ensure consistency of messaging and tone throughout all branded materials.
In conjunction with an environmental graphic design partner, KBDA also consulted on the development of a donor recognition installation in the hospital's main atrium (image courtesy of Linespace).
In conjunction with an environmental graphic design partner, KBDA also consulted on the development of a donor recognition installation in the hospital's main atrium (image courtesy of Linespace).

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